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Benefit’s New Space-Themed BADgal BANG! Mascara

Amber Dowding celebrated the launch at the VIP event.

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By: Marie Redding

Senior Editor, Rodman Media


Benefit Cosmetics hosted a VIP party to celebrate the global launch of its new mascara, BADgal BANG! 36 Hour Full-Blast Volumizing Mascara.

The space-themed launch party was inspired by the mascara’s gravity-defying formula, which  includes aero-particles. Aero-particles are one of the lightest raw materials known to man, Benefit says, and derived from space technology. They allow the formula to be buildable without any weigh-down.

Celebrities at the event included Amber Dowding (shown above), Hofit Golan, The Collyer Twins, and Danielle Peazer. Guests were welcomed at The Cochrane Theatre in London
by a squad of pink astronauts and transported into the space-themed party. Attendees enjoyed a selection of space cocktails courtesy of BE AT ONE, captured gravity-defying selfies via the trampoline crater and achieved ‘out of this world’ lashes at the space pods.

BADgal BANG! 36 Hour Full-Blast Volumising Mascara, the newest mascara from Benefit Cosmetics, joins its line-up of best-selling mascaras that include They’re Real! and Roller Lash.

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